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The best way to get the most attention (i.e. traffic) online is to effectively rank at the top of search results related to your business on Yandex, Google and Bing.
To increase your chances of getting traffic online, follow these 5 steps.
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If you are hoping to be successful in your online business, then one of your main goals should be to get your site to the top of Google, Yandex, Bing. This is the main task of SEO website optimization (website loading speed optimization, site semantic core, technical audit, etc.).
The best way to get the most attention (i.e. traffic) online is to effectively rank at the top of search results related to your business on Yandex, Google and Bing.
To increase your chances of getting traffic online, follow these 5 steps.
This way, your website will have the qualities that search engines value (and reward!) the most.
Table of contents
Responsive website design
Optimize your website loading speed
Create the semantic core of the site
High quality website content
SEO optimization of your site
Avoid These Two Common SEO Mistakes
Responsive website design
Responsive website design - With an ever-increasing number of searches being performed on portable devices, it's no wonder the focus is shifting away from desktop-only websites.
Search engines will now rank the mobile version of your website over the desktop version. In SEO, this is called mobile indexing.
What does this mean for your site?
This means that if your website does not perform well on all types of devices, especially mobile devices, you will not see a significant amount of traffic from search engines. There is also a high chance that your site will not appear in search results.
Before you continue reading further, you should know that if your website is not optimized for mobile devices, no amount of SEO, keyword research or content will help increase your traffic.
Think of it like driving a car without fuel. It doesn't matter what you do with the engine or any other vehicle components. If you don't take care of refueling, you won't go anywhere.
Your website loading speed
Speaking of fast moving, how quickly your site loads and responds to visitors is also another important ranking factor.
We are no longer in the days of dial-up modems. Most people have and expect high-speed data connectivity. If your site takes longer than 5 seconds to load, your potential visitors are more likely to leave without waiting.
How fast should your site load? The faster the better. According to Google and Yandex, 2 seconds is a good starting target for load time.
The speed of your site is just as important on mobile devices. If your site is too slow, the search engines will notice and you won't get much traffic, or maybe not at all.
Service to check the loading speed of your site: here
Create the semantic core of the site
Now that you've taken care of mobile-friendliness and website speed, you're ready to set up the site's semantic core.
When we say "semantic core" we mean keywords - words and phrases that people search for in search engines.
Here are some examples of keywords people might be looking for:
where to order website development
where to buy an iPhone in St. Petersburg
2022 best movies
The weather in Moscow
seo optimization of the online store
Basically, anything you can think of that you would use a search engine to find an answer for can be considered a keyword.
Starting with keyword selection
In the SEO world, choosing keywords is an incredibly important step. But if you don't have an SEO specialist to do this for you, chances are you'll only be able to complete this step on a superficial level.
But that's okay, superficial research is better than no research at all.
So what keywords do you want your site to show up for in searches?
For some, this may be more obvious than for others. A plumber, for example, would probably like to be seen for searches related to the services they offer (plumbing repairs, stove leak repairs, etc.).
Keep in mind that location matters too. Searches for "SEO promotion" and "SEO promotion in Moscow" will give completely different results.
Discuss keyword ideas with colleagues, friends, family, and even clients.
Put yourself in the place of your customers and the keywords you should be looking for navigate, will often appear on their own.
Detailed keyword analysis
If you have compiled a list of potential keywords I call them markers, it would be a good idea to analyze them first before committing.
To identify keywords, just search for them in Yandex, Google and pay attention to the following:
Do the results match what your site offers?
Does it make sense to put your site on the list?
Are there similar businesses on the list, such as your competitors?
If you can answer yes to all three questions, your surface-level keyword deserves targeting.
Yandex gives you Yandex wordstat for the selection and analysis of keywords - link to the service
Google, in turn, offers to use the "Keyword Picker" service
When creating a semantic core, we use paid services that significantly speed up the work of an SEO specialist, here are examples: keyword selection - Key Collector - this program is indispensable when creating a semantic core, it is installed on a computer and works only on Windows OS. Keyword analysis, semantic core segmentation, competitor analysis, technical audit, etc. - SE Ranking - a cloud service for SEO optimizers with a capital letter, a link to the service.
High quality website content
The content on your website is one of the most influential SEO ranking factors and how you will target your keywords.
Search engines use the content of your website, as well as hundreds of other factors, to determine which keywords you should appear for and where you should rank on Yandex or Google pages.
Believe it or not, search engines are very careful about how well your site's content is perceived by their users. This is commonly referred to as User Experience or UX for short.
If your website does not have high quality and relevant content, you may not enter the competition or be listed at all, even if it is related to what you provide.
For example, suppose a construction company provides "land clearing services" but its website does not have a land clearing services page with quality content.
Even though they provide this service, search engines won't list them when people search the internet for "land clearing companies". This is because their website has content that lets users and search engines know that they provide this service.
With well-written content, you will be able to target your keywords and put yourself in the best position to rank effectively online.
Where to place content to bring your site to the top of Google, Yandex, Bing?
Your homepage or main page
Your website's home page is the perfect place to post content that briefly describes who you are and the types of services and/or products you provide.
Your service pages / product pages of an online store
When you create service or product pages, you have the option to naturally target keywords. As a general rule, each service and/or product you provide should have its own content page.
Blog posts or news page
Blog posts are a great way to target keywords that are otherwise inappropriate for a home page or maintenance page. Avoid creating fast and low-quality blog posts, as they will not bring any benefit to you, visitors, or search engines. Instead, focus on creating high-quality content that fully covers your keyword.
Final thought on website content
If you do the bare minimum or have badly written pages, blogs, etc., it will reflect badly on your business. Potential clients will look elsewhere for better options.
And when the search engines realize that your web pages don't meet the user's needs, your chances of ranking competitively will quickly disappear.
If you want to be seen by search engines, you must take your website content seriously.
SEO optimization of your website
Your final step to making your site top Google might be the most intimidating, but at a basic level, it's easier than it sounds.
To optimize on-page SEO, you need to make sure that the target keyword for the page or post naturally* appears in:
header
Titles
URL
Meta title
Meta description
By natural, we mean that it should only be done where it makes sense. Do not force or "drive in" any keywords into the above areas as search engines are well equipped to consider label this tactic as spam. Spam tactics can have long-term negative effects on your Google rankings.
Two Common SEO Mistakes
Do not use Link Exchanges
These "Exchanges" advertise building a link network to drive traffic to your site through links.
Theoretically, the more links you have, the higher your rankings. This is true for real free links from professional SEO services, but not from Link Exchanges.
Links from these Exchanges (commonly referred to as Private Blog Networks or PBNs) will result in you being penalized or completely removed from Google search and banned from Yandex.
Don't waste time on "social cues"
It's a common mistake to think that if you're active on social media, Google will recognize and reward you for it. Unfortunately, this is not true.
Let's sum up how to bring your site to the top of Google, Yandex, Bing
While there are many things you can do to improve your site's rankings, these basics are a necessary foundation for achieving top rankings. There are many ways to go beyond the above limits.
To get the best ranking results for your website and get your site to the top of Google, Yandex, Bing, consider partnering with a professional SEO company who can help you with the basics as well as more advanced digital marketing strategies.
5 simple steps that will help bring your site to the top of Google, Yandex, Bing
If you are hoping to be successful in your online business, then one of your main goals should be to get your site to the top of Google, Yandex, Bing. This is the main task of SEO website optimization (website loading speed optimization, site semantic core, technical audit, etc.).The best way to get the most attention (i.e. traffic) online is to effectively rank at the top of search results related to your business on Yandex, Google and Bing.
To increase your chances of getting traffic online, follow these 5 steps.
news-img
If you are hoping to be successful in your online business, then one of your main goals should be to get your site to the top of Google, Yandex, Bing. This is the main task of SEO website optimization (website loading speed optimization, site semantic core, technical audit, etc.).
The best way to get the most attention (i.e. traffic) online is to effectively rank at the top of search results related to your business on Yandex, Google and Bing.
To increase your chances of getting traffic online, follow these 5 steps.
This way, your website will have the qualities that search engines value (and reward!) the most.
Table of contents
Responsive website design
Optimize your website loading speed
Create the semantic core of the site
High quality website content
SEO optimization of your site
Avoid These Two Common SEO Mistakes
Responsive website design
Responsive website design - With an ever-increasing number of searches being performed on portable devices, it's no wonder the focus is shifting away from desktop-only websites.
Search engines will now rank the mobile version of your website over the desktop version. In SEO, this is called mobile indexing.
What does this mean for your site?
This means that if your website does not perform well on all types of devices, especially mobile devices, you will not see a significant amount of traffic from search engines. There is also a high chance that your site will not appear in search results.
Before you continue reading further, you should know that if your website is not optimized for mobile devices, no amount of SEO, keyword research or content will help increase your traffic.
Think of it like driving a car without fuel. It doesn't matter what you do with the engine or any other vehicle components. If you don't take care of refueling, you won't go anywhere.
Your website loading speed
Speaking of fast moving, how quickly your site loads and responds to visitors is also another important ranking factor.
We are no longer in the days of dial-up modems. Most people have and expect high-speed data connectivity. If your site takes longer than 5 seconds to load, your potential visitors are more likely to leave without waiting.
How fast should your site load? The faster the better. According to Google and Yandex, 2 seconds is a good starting target for load time.
The speed of your site is just as important on mobile devices. If your site is too slow, the search engines will notice and you won't get much traffic, or maybe not at all.
Service to check the loading speed of your site: here
Create the semantic core of the site
Now that you've taken care of mobile-friendliness and website speed, you're ready to set up the site's semantic core.
When we say "semantic core" we mean keywords - words and phrases that people search for in search engines.
Here are some examples of keywords people might be looking for:
where to order website development
where to buy an iPhone in St. Petersburg
2022 best movies
The weather in Moscow
seo optimization of the online store
Basically, anything you can think of that you would use a search engine to find an answer for can be considered a keyword.
Starting with keyword selection
In the SEO world, choosing keywords is an incredibly important step. But if you don't have an SEO specialist to do this for you, chances are you'll only be able to complete this step on a superficial level.
But that's okay, superficial research is better than no research at all.
So what keywords do you want your site to show up for in searches?
For some, this may be more obvious than for others. A plumber, for example, would probably like to be seen for searches related to the services they offer (plumbing repairs, stove leak repairs, etc.).
Keep in mind that location matters too. Searches for "SEO promotion" and "SEO promotion in Moscow" will give completely different results.
Discuss keyword ideas with colleagues, friends, family, and even clients.
Put yourself in the place of your customers and the keywords you should be looking for navigate, will often appear on their own.
Detailed keyword analysis
If you have compiled a list of potential keywords I call them markers, it would be a good idea to analyze them first before committing.
To identify keywords, just search for them in Yandex, Google and pay attention to the following:
Do the results match what your site offers?
Does it make sense to put your site on the list?
Are there similar businesses on the list, such as your competitors?
If you can answer yes to all three questions, your surface-level keyword deserves targeting.
Yandex gives you Yandex wordstat for the selection and analysis of keywords - link to the service
Google, in turn, offers to use the "Keyword Picker" service
When creating a semantic core, we use paid services that significantly speed up the work of an SEO specialist, here are examples: keyword selection - Key Collector - this program is indispensable when creating a semantic core, it is installed on a computer and works only on Windows OS. Keyword analysis, semantic core segmentation, competitor analysis, technical audit, etc. - SE Ranking - a cloud service for SEO optimizers with a capital letter, a link to the service.
High quality website content
The content on your website is one of the most influential SEO ranking factors and how you will target your keywords.
Search engines use the content of your website, as well as hundreds of other factors, to determine which keywords you should appear for and where you should rank on Yandex or Google pages.
Believe it or not, search engines are very careful about how well your site's content is perceived by their users. This is commonly referred to as User Experience or UX for short.
If your website does not have high quality and relevant content, you may not enter the competition or be listed at all, even if it is related to what you provide.
For example, suppose a construction company provides "land clearing services" but its website does not have a land clearing services page with quality content.
Even though they provide this service, search engines won't list them when people search the internet for "land clearing companies". This is because their website has content that lets users and search engines know that they provide this service.
With well-written content, you will be able to target your keywords and put yourself in the best position to rank effectively online.
Where to place content to bring your site to the top of Google, Yandex, Bing?
Your homepage or main page
Your website's home page is the perfect place to post content that briefly describes who you are and the types of services and/or products you provide.
Your service pages / product pages of an online store
When you create service or product pages, you have the option to naturally target keywords. As a general rule, each service and/or product you provide should have its own content page.
Blog posts or news page
Blog posts are a great way to target keywords that are otherwise inappropriate for a home page or maintenance page. Avoid creating fast and low-quality blog posts, as they will not bring any benefit to you, visitors, or search engines. Instead, focus on creating high-quality content that fully covers your keyword.
Final thought on website content
If you do the bare minimum or have badly written pages, blogs, etc., it will reflect badly on your business. Potential clients will look elsewhere for better options.
And when the search engines realize that your web pages don't meet the user's needs, your chances of ranking competitively will quickly disappear.
If you want to be seen by search engines, you must take your website content seriously.
SEO optimization of your website
Your final step to making your site top Google might be the most intimidating, but at a basic level, it's easier than it sounds.
To optimize on-page SEO, you need to make sure that the target keyword for the page or post naturally* appears in:
header
Titles
URL
Meta title
Meta description
By natural, we mean that it should only be done where it makes sense. Do not force or "drive in" any keywords into the above areas as search engines are well equipped to consider label this tactic as spam. Spam tactics can have long-term negative effects on your Google rankings.
Two Common SEO Mistakes
Do not use Link Exchanges
These "Exchanges" advertise building a link network to drive traffic to your site through links.
Theoretically, the more links you have, the higher your rankings. This is true for real free links from professional SEO services, but not from Link Exchanges.
Links from these Exchanges (commonly referred to as Private Blog Networks or PBNs) will result in you being penalized or completely removed from Google search and banned from Yandex.
Don't waste time on "social cues"
It's a common mistake to think that if you're active on social media, Google will recognize and reward you for it. Unfortunately, this is not true.
Let's sum up how to bring your site to the top of Google, Yandex, Bing
While there are many things you can do to improve your site's rankings, these basics are a necessary foundation for achieving top rankings. There are many ways to go beyond the above limits.
To get the best ranking results for your website and get your site to the top of Google, Yandex, Bing, consider partnering with a professional SEO company who can help you with the basics as well as more advanced digital marketing strategies.
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