Being engaged in the creation of a brand book, it is necessary to answer yourself the question "For what and for whom is it necessary?" And the question concerns not only the purpose of the brand book itself, its purpose is just very clear - to give a complete understanding of the brand (well, read, company) from goals and plans to corporate ethics and style of the general format. But the question should also be about every section, every spread, every page.
It is very important to understand that in the version for partners, the designer's task is to show the brand in such a way that everything becomes crystal clear from the outside. Therefore, when performing a truncated version for partners, franchisees and colleagues, first prepare all the material that is available, that’s all that can be useful to know and be able to use, and then just “cut off the excess”, as Michelangelo said and did.
Task - Creation of a detailed design specification with a description of the stages, deadlines and necessary features of the task.
Design - Next comes the part of the implementation of the design layout, which is developed in the Figma program, to which you have access and can observe the progress of the workflow from anywhere in the world. During the design development stage, your employees will need a lot of help in providing the necessary information for the presentation. The faster they respond, the less time delays there will be. And vice versa. At the end of the development of the design layout, we either convene a workshop to discuss and approve the project, or we approve it online, by receiving comments and approval from all employees who make decisions on the project.
Stages of project delivery
Contract – We work as a legal entity under a contract. We will provide a blank of the contract, we will help to formulate additional clauses. We do bookkeeping, provide all the necessary documents for reporting.
Delivery of the project - The final work is submitted as a file in the format described in the Task, a backup copy is stored with us indefinitely and can be provided upon request. Access to the project development file can be closed after the work is completed. Also, at the end, certificates of acceptance and transfer of materials are signed in the approved format.