Established stereotypes and misconceptions in the design of a web resource do not affect the quality of design decisions for the better. It’s time to change something.
- The main page is the most important component of the resource
The nature of surfing the Internet has changed, and with it the demand for the home page. Users get to the site, as a rule, in two ways – by a link to the product and content of interest in the social network or by the results of a search engine for a specific request.
This path ultimately leads not to the main page, but directly to the content of interest. A common design mistake is to dwell on the design of the main page, instead of paying due attention to the design of the address pages.
However, you shouldn’t forget about the start page either. It should become a bright announcement and provide a comfortable transition to the main content.
2. Minimalism is simplicity in design
Another design misconception is the confusion between the concepts of minimalism and simplicity. It is important to define the concepts correctly: minimalism is one of the design styles, and simplicity is a high-quality perception of the design and functionality of the site = accessibility for the user.
Minimalism in web design means not having a lot of visuals. A simple design is quick and easy to use the resource. A site with a complex and voluminous structure, with a large number of interface elements, with proper development, can be quite simple to use.
Content without visual elements (text), without icons and labels – the design is minimalistic, but not the most comfortable for users. There is no opportunity for the visitor to interact with the site. Putting visual elements on the page makes it heavier, but makes it easier to interact with the page, and the design makes it clearer.
3. Another design legend – quality of usability is a priority
Emotions and design are interconnected directions. Usability is an important component of the website’s success, but no less important than the emotional connection of the user with the website. And this is already a design task.
Since websites are created for people, it is very important to consider the emotional factor when choosing a product. Expert analysis confirms that products that are more effectively presented in terms of design are sold much more successfully. Usability is the realm of technology, and design is the realm of human emotion. Contrasting these concepts and prioritizing is at least unreasonable.