Usability (meaning – web resource usage comfort) is an important factor in promoting a site to the top positions of search engines. If the usability design is done correctly – the visitor finds useful information on the site, the web resource has adequate functionality and convenient management, incoming traffic is converted into calls and requests.
A site with convenient and understandable navigation turns visitors into customers. There are several criteria for determining good usability.
Page loading speed
Ideally, no more than 3 seconds. If the page takes a long time to load, visitors leave.
Correct design of the main page
The usability design for the home page should correspond to the profile of the site and the main goal. On the main, cluttered with inappropriate information, it is difficult for the visitor to see what is needed.
It is necessary to sort everything out “on the shelves” and leave only that information that is directly related to the topic of the web resource and the needs of the visitor.
An ambiguous factor that can both increase and reduce the time spent on the site. An important rule of website usability is that you should not overload the resource with effects.
Pop-up windows that prevent you from studying important text cause nothing but irritation. It is useful to check the resource for ads and self-playing videos. At the same time, “live” but unobtrusive invitations to visit an online chat or get advice on an issue of interest, subscribe to a group in social networks or follow a link to a discount page – attract attention and increase conversion.
Convenient navigation – convenient shopping
Hidden laconic navigation is fashionable, and for mobile gadgets it is the optimal solution.
Navigation buttons make the resource easier to use. As a usability improvement, it is useful to add a feedback icon to the home page and place back buttons on each page so that you can return to the home page or to the previous section.
Knowing the limits
Too much information can confuse a potential client and leave the site.
Information should be presented in a metered, structured manner, if possible replaced with a picture. In order to improve usability, sometimes it is enough to remove unnecessary blocks, leaving only those that would be most interesting for the guest and useful for further cooperation.
Building content according to the “F-pattern” principle
According to expert research, a visitor to the resource reads the entire first line of text, the next half, and in the rest he pays attention to the initial phrases.
The most important information should be placed on the left side of the display. Content of secondary importance can be placed on the right, as the interested visitor continues to get acquainted with the site and offers.
Adapting a web resource to mobile gadgets
It is important to remember that the majority of potential buyers visit websites from mobile devices. Therefore, you need to take care that the web resource has a comfortable usability design, so that it looks attractive and complete from any gadget.
Through a website adapted to specialized search engines, users of tablets, laptops, iPhones will find out about your offer. If your budget allows, you shouldn’t give up creating a mobile app.