Уestablished stereotypes of web design and misconceptions in the design of a web resource do not affect the quality of design decisions for the better. It's time to change something.
The old form of information submission requires more time for the user to study and make a decision
A structured form for submitting information helps you quickly see the necessary data and make a decision.
The main page is the most important component of the resource
The nature of surfing the Internet has changed, and with it the demand for the home page. Users get to the site, as a rule, in two ways - by a link to the product and content of interest in the social network or by the results of a search engine for a specific query.
This path ultimately leads not to the main page, but directly to the content of interest. A common design mistake is to get hung up on the design of the main page, instead of paying due attention to the design of the landing pages.
However, you should not forget about the start page either. It should be a bright announcement and provide a comfortable transition to the main content.
Minimalism + simplicity
not minimalism + not simplicity
Not minimalism + simplicity
2. Minimalism is simplicity in design
Another design misconception is the confusion between minimalism and simplicity. It is important to correctly define the concepts: minimalism is one of the design styles, and simplicity is a qualitative perception of the design and functionality of the site = accessibility for the user.
Minimalism in web design means not having a lot of visual elements. A simple design is the speed and ease of use of the resource. A site with a complex and voluminous structure, with a large number of interface elements, with proper development, can be quite easy to use.
Content without visual elements (text), without icons and labels - the design is minimalistic, but not the most comfortable for users. There is no possibility for the visitor to interact with the site. Putting visual elements on the page makes it heavier, but it makes it easier to interact with the page, and the design makes it clearer.
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3. Another design legend - the quality of usability is a priority
Emotions and design are interconnected directions. Usability is an important component of the successful operation of the site, but no less significant than the emotional connection of the user with the site. And this is a design task.
Emotional perception is extremely important
And it is based on your target audience.
Since websites are created for people, it is very important to take into account the emotional factor when choosing a product. Expert analysis confirms that products that are more effectively presented in terms of design are sold much more successfully. Usability is the realm of technology, while design is the realm of human emotion. To oppose these concepts and highlight priorities is at least unreasonable.
You can also find a lot of additional information about creating a unique landing page, about graphic design, web development, interfaces and much more in our blog on our website.
We invite you to communicate with us on social networks:
VKontakte page of the web studio MissoffDesign, Facebook group design of sites and interfaces, MissoffDesign
And also on our channel in Yandex Zen
And to our telegram channel - https://t.me/missoffdesign
Tags: web site development, web design, web design stereotypes, usability, ux/ui